Why Complicate Things?

I gave my “Sales Advice for Start-ups” presentation to a group of budding Entrepreneurs recently at a local business incubator. I enjoy doing meetings like this. The people who attend are desperate for knowledge. They want to know how to make the bell ring and start earning a living from the business of their passion. Was it all happiness? Not really.

Practical Advice

On a scale of ten, I believe that my material is very close, if not a ten. I have taken a very difficult challenge (selling) and distilled it down and made the key points easy to understand. These ideas, tips, strategies, tools and tactics have served me well over the years. They are the truth.

Bad Grade?

At the end of the evening, my contact at the incubator solicits feedback for the class. Last night she had gone home early, so I had to pass out and collect the forms myself. I would rather not be faced with critique one minute after delivering a presentation, but I had to do it. One thing I didn’t want to do was to read any of the grades, but I did. The very first one had my presentation and material rated a three out of five.

The ordinary grade instantly bothered me. At the bottom of the page the comment was that the presentation and material was too elementary and not challenging enough. I have now mulled that over and have decided that this person got it wrong. He or she didn’t get it.
The reality of selling is that it is a very easy and simple activity when done correctly. It isn’t hard when salespeople or Entrepreneurs (same thing) do the right things and avoid the wrong things. I laid out a road map for success for the class. If one of the participants thought my advice was too simple he or she was right on. My advice is simple and has proven effective over and over again.

Why so Difficult?

My question to this unnamed person would have been “Why do you want to complicate something as simple as engaging in activity based on a fair exchange of value (selling)?”

Reality Check

I looked at a few more reviews before going home. They rated the speaker and material five out of five stars. That was more like it. I guess that I shouldn't be so sensitive.