Beat the Bear

Old School and New School

My friend, Judd Seida, and I are traveling around Michigan hosting marketing and sales events. We are an interesting team. I am at the end of a long and rewarding career in sales and he is a young Internet marketing wizard out on the edge of technology. Judd helps sales people master and leverage the Internet to gain and maintain a competitive advantage. I’m not selling myself or my input short. Its one thing to build a massive pipeline of qualified sales leads. It is a different story turning leads into business. Converting qualified leads into sales is where I come in.

Empty Seats

We have yet to have a crowd at our events. We seem to fill a small conference room everywhere we go, but we have yet to sell out and have never turned people away. Why not? Times are tough. The business “pie” is smaller than ever. Competition has stiffened up. We have ideas. We have tips. We have answers. Our programs are very affordable. Why don’t we draw crowds?

The Answer

The answer is no different that it was during good times. In the sales profession some people do well, most don’t. Those that don’t are either uninformed, don’t care or aren’t suited for sales. Either way, spending a few hours and dollars for an informative and motivational marketing and sales event doesn’t seem like a valuable investment to them. Of course, I disagree.

Who Attends Our Events?

Winners attend. Am I surprised? No, I am not surprised at all. When we put a sales event together the sales people who attend are almost always at the top of their game or on the way up and looking for something to grab onto to lift them to the next plateau. When I ask my students if they have had sales training, either formal or informal, just about all have been formally trained. They know much of what we teach, but universally appreciate the review and the fresh information about how to leverage the new and emerging strategies, tools and tactics to their advantage. They also appreciate the opportunity to spend time and share information with like minded sales professionals in the audience.

The Bear

You don’t have to outrun the bear. All you have to do is outrun the guy or girl running next to you. Get an edge. Learn strategies, tools and tactics to beat your competition and beat the Bear.