There is a business slowdown in America. Blame whoever you may. I sure have some well formed thoughts about what happened and why, but I think that we should be looking for answers, searching for solutions.
We’re still open for business
How bad is the economy? Well, in some niches, things are bleak, but, for the most part, commerce is happening all around us. People are buying and selling things. Business has not stopped. America is still open for business.
The solution to the slow economy is more sales
When a sale is made there is a substantial trickle down effect on the economy. For example: Tracing the money distribution trail of an automobile sale can get complicated in a hurry. How many companies, how many people get a piece of the pie when a car is sold? Yes, the salesman (saleswoman) earns a commission, as does the dealership and all employed. The car maker earns revenue, as do all of the suppliers, their employees, raw materials distributors, shipping companies, packagers, miners, grocers, barbers, dog groomers, and the financiers that loan everyone in the food chain money. (Forgive me if I missed you in my example)
A salesman is a terrible thing to waste
It might sound silly, but I’m convinced that salespeople are the answer to the economy and have the potential to turn things around in a hurry.
There is no such thing as a bad salesman
As in any other professional category, there are good ones and some not so good ones. Those who sell less typically earn less, so there is a natural balance to the system. We need salespeople performing at any level now more than ever.
Support your local salesman
If you are considering investing in your future, think about investing in your sales team. Give them training, support and the tools needed to open up new accounts in new markets to jump start growth that will turn things around. This strategy is the only rational fundamental self-help answer for business to boot strap back to success.
No salesman left behind
If you employ salespeople and if they are willing to get out there and fight for business, you are on the right track. They need leadership and your support. If they need encouragement or a kick in the duff, it is your duty.
Good luck and good selling
Let me know if you need my help. www.davebilbrey.com
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