Focus: An understanding of who buys and why and sticking
to the knitting
Effort: More activity, constant activity attracts more
sales and revenuePent-up demand: Demand for products and services caused by the recession
Business support: I know that it seems like an oxymoron, but the Michigan government is a friend of business (for the most part). We need to get to know the agencies and programs for business development and support services.
Matchmaking
A good example of the government helping small business
is the Pure Michigan Business Connect program that matches small business with
big buyers. I have been trying like the dickens to get in front of a major corporation to pitch my clients. Two of the clients have been invited to and event that
includes education, private matchmaking meetings with buyers and networking
with the crowd. The event is organized by the state and is free to attend.
Upcoming events feature the big three, Consumer’s Energy, Whirlpool and
Meijer’s. This is an example of the state helping make things happen.
The MEDC – Michigan Economic Development Corporation –
For Business
Talk about a helping hand to business…MEDC has programs
that can help you in many ways. There are MEDC representatives in every part of
Michigan whose job it is to meet with you and explain current business support
programs. They are waiting for your call. My clients have benefited
substantially over the years from the MEDC programs.
And, MEDC for People
I have spoken in the past about the MEDC’s Shifting Gears
program. Shifting Gears helps people transition careers and secure employment.
It is a wonderful program. One of my good friends, John B. was part of the
first cohort quite a while ago. The current cohort is number 22. I am
privileged to serve as a program mentor. As a part of completing the program,
participants are obligated to perform an eighty hour, pro bono, internship.
Most of them sign up for multiple internships. The internships help them get
back into the business/employee groove and many times results in employment for
them.
While You Are at It
Your City and County have economic development agencies
and more people and programs to help you. And don’t forget Ann Arbor Spark,
Tech Town, Macomb Oakland Incubator (Velocity), MMTC – Michigan Manufacturer’s
Technology Center, SBT-DC – Small Business Technology Development Center and
Automation Alley. They want to help. Check them all out and find a fit if you
need to accelerate your business.
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